![]() ![]() ![]() YouTube videos are like sponges, they are waiting for users to absorb the content. □ Major Key: YouTube is great for long music videos and step-by-step information, while quick, promotional content is more successful on Facebook. Answering FAQs from fans, talking about tour dates, a funny moment from touring or recording are all video concepts that would work well on Facebook. Remember that users on this platform like easily ingested information. Facebook, on the other hand, isn’t the right platform for that type of content.Users on YouTube are searching for “how-to’s”, tutorials, and other in-depth information driven content that offers value.The subject of your video is another important difference between YouTube and Facebook. How to Get Your Music Featured in Video Gaming ChannelsĬreative Ways To Monetize Your Live Streams How to Repurpose Video Content Across Social Media Platformsīest Mobile Video Editing Apps for Musicians They’re both great but there’s nothing better than hearing great new tracks from your favorite artist over time. Click To Tweetįacebook videos are like one hit wonders, while YouTube videos are more like artists who continuously drop lit tracks. YouTube's algorithm is quite different, upload videos that are 5 minutes or longer. □ Major Key: Facebook's algorithm prefers shorter videos, so stick to videos under 60 seconds. YouTube calls this “watch time”, which means longer videos outperform shorter videos in YouTube’s search and suggested video algorithms. The length of time users spend finishing videos isn’t a factor in Facebook’s algorithm, but it is on YouTube. As a result of this, the video will get more exposure in the newsfeed. Facebook and YouTube both follow algorithms that determine how much exposure your video will receive. Shorter videos are king on Facebook, because users are more likely to like, comment, and share. Aka, these users have longer attention spans built for longer content.Īttention spans aren’t the only thing that videos depend on. ![]()
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February 2023
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